Best Tours

Best Tours and Travel Company
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Privacy Policy

PRIVACY POLICY
This privacy policy has been compiled to inform you about how we collect, use, protect, and handle your Personally Identifiable Information (PII) in accordance with our website. PII refers to any information that can be used to identify a person, such as name, email address, mailing address, phone number, credit card information, or other details.

1. Introduction BestTour LLC (“BestTour,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, transfer, and safeguard your personal data when you visit our website or participate in our tours.

2. Information We Collect We may collect and process the following categories of data:

A. Identity & Contact Information

  • Name, Email address, Phone number, Billing/mailing address

B. Payment Information

  • Payment card details (processed by third-party providers like Stripe, PayPal, or OTAs). We do not store full credit card numbers and only handle payment information transiently, utilizing tokenization for secure processing.

C. Booking Information (Including Sensitive Data)

  • Tour dates, location, party size, Order history.
  • Device/location used during booking (e.g., IP address).

D. Technical & Usage Data

  • Collected through cookies and analytics: IP address, Browser type & version, Device type, Pages viewed, Referring URL.

E. Photos, Videos, and Media

  • Photos and videos taken during our tours.
  • Content you tag us in on social media.

3. How We Collect Information We collect information:

  • Through direct bookings on our website
  • From OTAs (e.g., Viator, GetYourGuide, Airbnb)
  • When you subscribe to newsletters
  • Via cookies and analytics tools
  • During tours where photography occurs

4. How We Use Your Information

A. Service Delivery

  • Process bookings and payments; Send confirmations and updates; Provide customer service; Manage cancellations or modifications.

B. Business Operations (Legitimate Interests)

  • Improve website performance; Enhance the customer experience; Maintain internal records and analytics; Prevent fraud and enhance security.

C. Marketing & Promotion (Consent)

  • Send newsletters or promotional messages (optional opt-in).
  • Use photos or videos of guests with consent for marketing.

D. Legal and Compliance (Legal Obligation)

  • Comply with U.S., UK, and EU legal requirements; Maintain tax and accounting records.

5. Photography, Video, and Media Use (Consent) During your tour, guides may take photos or videos. By participating, you provide your explicit consent to the use of your image for marketing, including: Website content, Social media posts, Email newsletters, and Paid advertising.

Right to Withdraw Consent (Europe & U.S.) You may withdraw consent at any time by emailing: support@besttours.com. We will stop using your image in future materials but cannot delete materials already published, distributed, or printed prior to your withdrawal.

6. Legal Basis for Processing (UK/EU GDPR) We rely on the following legal grounds for processing your data:

  • Performance of a Contract – To process bookings and fulfill the service you requested.
  • Consent – For sending marketing emails, using your image/likeness in media, and processing sensitive dietary/allergy information.
  • Legitimate Interests – Business analytics, security, customer experience improvement (where these interests are not overridden by your fundamental rights).
  • Legal Obligations – Tax, accounting, and fraud prevention requirements.

7. International Data Transfers Because BestTour LLC is based in the United States, your data may be transferred to and stored in the U.S. For UK/EU customers, we rely on appropriate safeguards:

  • Standard Contractual Clauses (SCCs)
  • International Data Transfer Addendum (UK)
  • Approved privacy frameworks when available.

These safeguards ensure your data remains protected under GDPR standards. UK/EU residents have the right to request a copy of the specific transfer mechanism used to export their data to the US by contacting us at support@besttours.com.

8. How We Protect Your Information We use appropriate technical and organizational safeguards including:

  • SSL encryption, Firewalls and secure servers, Role-based access controls, Regular vulnerability scanning, and PCI-compliant payment processors. We do not store full credit card information.

9. Cookies and Similar Technologies We use cookies for: Website functionality, Payment processing, User preferences, Traffic and analytics, and Advertising performance. You may disable cookies through your browser settings, but some website functions may not work properly if cookies are disabled.

10. Third-Party Sharing and Disclosure We do not sell your personal data. We may share data with:

  • Payment processors, Email service providers, Analytics platforms, OTA booking partners, and Professional advisers (legal, accounting). All third parties are required to maintain confidentiality and appropriate data security. We may also disclose data when legally required or necessary to protect our company, customers, or public safety.

11. Data Subject Rights (UK/EU GDPR) If you are in the UK or EEA, you have the right to:

  • Access your data, Correct inaccurate data, Erase your data (“Right to be Forgotten”), Restrict processing, Object to processing, Portability – request transfer of your data, and Withdraw consent at any time.

To exercise these rights, email: support@besttours.com. You may also lodge a complaint with the ICO (UK) or your local EU Data Protection Authority.

12. Additional Rights for California Residents (CCPA/CPRA) If you are a California resident, you have the right to:

  • Request access to the personal information we have collected.
  • Request deletion of your personal information.
  • Opt out of the “sale” or “sharing” of personal information (Note: We do not sell or share personal data as defined under CCPA).
  • Right to Limit the use and disclosure of Sensitive Personal Information (SPI). Note: We do not process SPI (e.g., dietary data) for the purpose of inferring characteristics about a consumer.
  • Right to Non-Discrimination for exercising your privacy rights.

To exercise rights, contact: support@besttours.com.

13. Children’s Privacy Our services are not intended for children under: 13 years old (United States) or 16 years old (UK/EU GDPR). We do not knowingly collect children’s data without verifiable parental consent.

14. Data Retention We retain personal data only as long as necessary to: Fulfill contractual obligations, Comply with tax, legal, and regulatory requirements, and Resolve disputes. Afterwards, data is securely deleted or anonymized.

15. Changes to This Policy We may update this Privacy Policy from time to time. Updates will be posted on this page with a new “Effective Date.” Your continued use of the website after changes indicates acceptance.

16. Contact Information If you have any questions or concerns about this Privacy Policy or your data, please contact: BestTour LLC 8 The Green, Dover, Delaware 19901, USA Email: support@besttours.com